MEET THE TEAM
Project Roadmap is a Miami mural company and creative production team made up of muralists, visual artists, graffiti artists, entertainers, and creatives available for hire across Miami, Wynwood, South Florida, Atlanta, Los Angeles, and nationwide. Our team brings together a diverse roster of Miami muralists specializing in large-scale murals, art activations, live painting, and community art experiences for brands and organizations of all sizes. We are your go-to creative production team for major events and art activations during Art Basel Miami, Miami Art Week, Super Bowl, and FIFA World Cup, always delivering art experiences that connect brands with audiences in meaningful ways.
ROC SOL
Founder / CEO / Lead MuralistRoc Sol is the founder, CEO and lead muralist of Project Roadmap. He is a Miami-based muralist specializing in large-scale mural campaigns and art activations, handling all logistics for each project while serving as the creative director who curates the artist team behind every project.
Christine Olivera
Co-Founder / Creative Director / Videographer and PhotographerChristine Olivera is the co-founder and creative director of Project Roadmap, serving as the project manager for all mural campaigns and art activations. She oversees everything from brand strategy and content production to client relations and business development.
Dee Perez
Miami Muralist and Visual Artist Dee Perez is a Miami-based muralist, breakdancer and artist whose work spans fine arts, graphic design, photography, and large-scale mural painting., He is a core member of the Project Roadmap artist team, known for his bold and vibrant large-scale work across Wynwood, Hialeah, and Coconut Grove. Beyond the wall, Dee is a community mentor and educator who teaches breakdancing and the arts through his company Funkseon Breakin School and Future Force Crew.
Miss Lushy
Miami Muralist and Visual Artist Miss Lushy is a Miami-based muralist, graphic designer, and educator. She is a core member of the Project Roadmap artist team, best known as the lead artist behind the Verizon Hialeah mural. Her work is deeply rooted in Latin culture, hip hop, and community storytelling through bold color and expressive large-scale paintings. She is best known for her large-scale tribute murals honoring Celia Cruz, Willy Chirino and more.
Adrian Lorenzo
Miami Muralist and Visual Artist Adrian Lorenzo is a Miami-based contemporary abstract artist, muralist, and entrepreneur whose story is as compelling as his work. With over 10 years of experience in art and design, his body of work encompasses fine art, murals, footwear design, and digital art, all reflecting a deep commitment to innovative and expressive visual storytelling. He brings bold style and precision craftsmanship to large-scale mural installations across South Florida and beyond.
Ariel Coexist Creative
Miami Muralist and Visual Artist Ariel Soler is a Cuban-American artist and muralist based in Miami whose work is driven by a deep commitment to conservation, nature, and cultural storytelling. Working under the name Coexist Creative, his large-scale murals, paintings, and public installations celebrate the natural world. His mural work spans Miami, Wynwood, Homestead, and the Florida Keys, with large-scale installations for restaurants, breweries, and public spaces across South Florida.
Swickie
L.A Muralist and Visual Artist Swickie Fang is a Los Angeles-based multidisciplinary artist, muralist, graphic designer, photographer, and writer whose creative practice spans large-scale murals, digital fine art, apparel design, augmented reality experiences, and cultural storytelling. Her style blends bold linework, fluid color, and cultural depth into work that feels both intimate and monumental.
Drew Borders
Atlanta Muralist and Visual Artist Drew Borders is a muralist, illustrator, and 2D animator based in Atlanta, GA whose work is driven by a powerful commitment to representation, joy, and the celebration of Black and Brown culture. Drew's large-scale murals combine paint and spray paint to create vibrant, bold portraits of Black and Brown women that center joy, wonder, and the evolving magic of Black culture. Her work has taken her across Atlanta, Charlotte, New York City, Oklahoma City, Miami, and internationally to Bali, Indonesia.
George F. Baker III
Atlanta Muralist and Visual Artist George F. Baker III, known as GFB3, is a Nebraska-born, Detroit-grown, Atlanta-raised creator, muralist, illustrator, designer and Creative Director whose playful, character-driven style is instantly recognizable — bold, vibrant, joyful, and rooted in a belief in the power of play. He currently serves as Creative Director of Foster, a studio-collective in Atlanta dedicated to making people unafraid to express themselves.
Legend
Atlanta Muralist and Visual Artist Nick Legend is an Atlanta-based multidisciplinary artist, muralist, illustrator, and entrepreneur whose creative practice spans traditional art, digital illustration, tattooing, and large-scale spray paint murals. With over 20 years of experience across analog and digital media, he has built a reputation as one of Atlanta's most versatile and technically skilled visual artists.
Miami Beat Wave
Grammy Nominated and Award Winning Music ProducerMiami Beat Wave, is a Miami-based independent music producer, artist, engineer, and songwriter whose career achievements place him among the most accomplished music professionals in South Florida. As a Recording Academy member joining the Grammy Class of 2025, he has received 7 Grammy considerations for the 68th Annual Grammy Awards across categories including Best Reggae Album, Best Rap Album, Best R&B Song, Best Alternative Music Album, and Best Traditional R&B Performance. His partnership with Project Roadmap and Roc Sol has produced original music for our content, ensuring clients own their content with zero copyright restrictions.
DJ Frogie
Miami DJ and Event Host DJ Frogie is a 20+ year DJ veteran, special events DJ, voice actor, industry tastemaker, and 3x SEA Award winner based in Miami, FL. Beyond the dance floor, DJ Frogie is highly skilled in retail and brand activations, music consulting, and special events production. He has provided the soundtrack for luxury brands including Gucci, Jimmy Choo, and Michael Kors, making him a trusted partner for both luxury lifestyle events and large-scale brand activations. At Project Roadmap, he is our resident DJ for our mural celebrations, art activations, community events, galas, paint by number events and full event productions across South Florida.
DJ Abstru
Miami DJ and Event Host DJ Abstru is a battle-tested DJ, turntablist, and one of the most decorated competitive DJs on the Project Roadmap team. He began his DJ journey in 1995 and has spent over 30 years mastering his craft across competition stages, clubs, events, and cultural celebrations across Atlanta, Miami, and beyond. As a core member of the Project Roadmap entertainment team, DJ Abstru is our resident DJ for our mural celebrations, art activations, community events, galas, paint by number events and full event productions across South Florida.
Lex Fine
Video Producer and Editor / Media Production / 360 Video Booth OperatorLex Fine is a Miami-based videographer, photographer, graphic designer, 360 video booth operator, and independent music artist whose work sits at the intersection of art, storytelling, and visual production. With a demonstrated history of working in the media production industry, he brings a diverse and highly skilled creative background to every project he touches — spanning photography, videography, graphic design, web development, advertising, and full event production. At Project Roadmap, he is part of our media production team capturing the story behind every mural and art activation we host.
Moises Cossio
Miami Community Art CoordinatorMoises Cossio is a Miami-based project manager and community engagement specialist who brings exceptional organizational skills, attention to detail, and a genuine passion for community to every Project Roadmap event he is part of. As a key member of our events team, Moises supports our paint-by-numbers community mural activations and art experiences — helping guide guests, coordinate logistics, and ensure every participant has a memorable and seamless experience from start to finish.