Meet George F. Baker III (GFB3)
Muralist | Artist | Illustrator | Creative Director | Designer
George F. Baker III, known as GFB3, is a Nebraska-born, Detroit-grown, Atlanta-raised creator, muralist, illustrator, designer and Creative Director whose playful, character-driven style is instantly recognizable — bold, vibrant, joyful, and rooted in a belief in the power of play. He currently serves as Creative Director of Foster, a studio-collective in Atlanta dedicated to making people unafraid to express themselves.
His client roster includes Adidas, Nike, Jordan Brand, AT&T, ESPN, NFL, Mercedes-Benz, Lululemon, Patagonia, Adult Swim, Topo Chico, Georgia Power, ONE Musicfest, Atlanta United, and Verizon. His mural for Jordan Brand featuring Trae Young is one of the most celebrated sports murals in Atlanta. He has painted at Bonnaroo, Bristol Upfest in England, Denver Walls, the Shine Mural Festival, and across the Atlanta Beltline.
As a member of the Project Roadmap artist team, George collaborated with Roc Sol on the Verizon Edgewood Atlanta mural located near Dr. Martin Luther King Jr.'s childhood home as part of Verizon's Project Love Letter initiative celebrating Atlanta's history and culture ahead of the 2026 FIFA World Cup.