MEET ROC SOL

Adrian Gonzalez, known artistically as Roc Sol, is a Cuban-American contemporary visual artist, professional muralist, educator, and the founder and CEO of Project Roadmap — Miami's premier artist-led mural company and event entertainment team. Born and raised in Miami, he is one of South Florida's most recognized and celebrated public artists, known for his bold black linework, vivid color palettes, and signature stained-glass inspired patterns rooted in hip hop, street art, and community culture.

His large-scale murals have been commissioned by some of the world's most recognized brands and organizations including Verizon, Simon Malls, Hard Rock Stadium, Bored Ape Yacht Club, Jarritos, the French Consulate of Miami, Mandarin Oriental Miami, and the Greater Miami Chamber of Commerce — with projects spanning Miami, Wynwood, Hialeah, Coconut Grove, Atlanta, Los Angeles, Las Vegas, and beyond. His ongoing multi-city mural series for Verizon's Project Love Letter initiative has produced landmark public art installations across Miami and Atlanta, celebrating local communities and culture ahead of the 2026 FIFA World Cup in Miami.

Roc Sol has painted at some of the biggest cultural and sporting stages in the country — including the Verizon Super Bowl LIX FanFest at Hard Rock Stadium, Miami Art Week at Hive Wynwood, Art Basel, the Broward Center for the Performing Arts, and the Megadeth Destroy All Enemies Tour. His work has been celebrated by city mayors including Hialeah Mayor Esteban Bovo, acknowledged by the founders of Bored Ape Yacht Club, and featured in the South Florida Business Journal. He has also collaborated with Grammy-recognized music producers, Live Nation, and some of the most influential names in Web3, NFT culture, and the music industry.

As a visual artist, Roc Sol works across acrylic, spray paint, digital art, and mixed media — applying his signature style to murals, canvas commissions, apparel, footwear, and digital collectibles. His Roc Sol Certified digital art collection of 500 hand-crafted pieces has gained recognition among collectors worldwide. He is also a music artist and co-creator of "Yacht All Day," the official Bored Ape Yacht Club community anthem produced with Grammy Recording Academy member Miami Beat Wave.

Beyond his commercial and cultural work, Roc Sol is a dedicated educator and Artist-in-Residence with P.A.T.H. (Preserving, Archiving & Teaching Hip Hop), teaching youth graffiti drawing classes at the Museum of Graffiti in Wynwood. He also teaches art and music programs in Miami-Dade Juvenile Justice Centers, using creativity as a tool for mentorship, expression, trauma processing, and healing. His commitment to community runs through everything he creates — from the largest brand activation to the smallest classroom.

Through Project Roadmap, Roc Sol leads a collective of Miami's most accomplished muralists, DJs, music producers, videographers, and creative professionals — delivering full-service mural and event productions for Fortune 500 brands, cultural institutions, non-profits, Web3 organizations, and communities across the United States and beyond.