MEET ROC SOL

Adrian Gonzalez, known artistically as Roc Sol, is a Miami-based professional muralist, Cuban-American contemporary visual artist, educator, and the founder and CEO of Project Roadmap, Miami's premier mural company. Born and raised in Miami, he is one of South Florida's most recognized and celebrated public artists, known for his bold black linework, vivid color palettes, and signature stained-glass inspired patterns rooted in hip hop, street art, and community culture.

His large-scale murals have been commissioned by some of the world's most recognized brands and organizations including Verizon, Simon Malls, Hard Rock Stadium, Bored Ape Yacht Club, Jarritos, the French Consulate of Miami, Mandarin Oriental Miami, and the Greater Miami Chamber of Commerce, with projects spanning Miami, Atlanta, Los Angeles, Las Vegas, and beyond. His ongoing multi-city mural series for Verizon's Project Love Letter initiative has produced landmark public art installations celebrating local communities and culture ahead of the 2026 FIFA World Cup in Miami.

Roc Sol has painted at some of the biggest cultural and sporting stages in the country, including the Verizon Super Bowl LIX FanFest at Hard Rock Stadium, Miami Art Week at Hive Wynwood, Art Basel, the Broward Center for the Performing Arts, and the Megadeth Destroy All Enemies Tour. His work has been celebrated by city mayors, featured in the South Florida Business Journal, and recognized by collaborators spanning Grammy-winning music producers, Live Nation, and leading voices in Web3 and NFT culture.

As a visual artist, Roc Sol works across acrylic, spray paint, digital art, and mixed media, applying his signature style to murals, canvas commissions, apparel, footwear, and digital collectibles. His Roc Sol Certified digital art collection of 500 hand-crafted pieces sold out in 30 minutes upon release. He is also a music artist and co-creator of "Yacht All Day," the official Bored Ape Yacht Club community anthem, produced alongside Grammy Recording Academy member Miami Beat Wave. He is also co-founder of Otherblock, the first-ever BAYC community art and music festival series.

Beyond his commercial work, Roc Sol is a dedicated educator and Artist-in-Residence with P.A.T.H. (Preserving, Archiving and Teaching Hip Hop), teaching youth graffiti drawing classes at the Museum of Graffiti in Wynwood and leading art and music programs in Miami-Dade Juvenile Justice Centers. His commitment to community, mentorship, and healing through creativity runs through everything he creates.

As the founder and creative force behind Project Roadmap, Roc Sol leads Miami's most accomplished collective of muralists, DJs, music producers, videographers, and creative professionals, delivering full-service mural and event productions for Fortune 500 brands, cultural institutions, nonprofits, and communities across the United States and beyond.