Verizon Coconut Grove Mural
Painted by Dee Perez and Roc Sol
The Project Roadmap mural team painted a vibrant new mural for Verizon's retail store in Coconut Grove, located at 2720 S Dixie Hwy in Miami. Lead artist Dee Perez created the design alongside muralist Roc Sol, crafting a piece rooted in the spirit of the neighborhood that celebrates Coconut Grove's laid-back tropical lifestyle, waterfront beauty, and strong sense of community.
Set against a colorful sunset inspired by the Vizcaya Museum and Gardens, the mural captures everyday moments of connection, exploration, and joy. It features a couple walking their dog along the waterfront, highlighting the simple beauty of shared experiences and the scenic environment that defines life in Coconut Grove. The piece reflects Verizon's intention to create a true love letter to the neighborhood by depicting how Grove residents live, interact, and experience their surroundings.
As part of Verizon's Project Love Letter initiative, the Coconut Grove mural continues the series' mission of celebrating the unique identity of Miami's neighborhoods. This installation goes beyond paint by integrating augmented reality powered by BrandXR, allowing viewers to interact with the mural through an AR experience that brings the scene to life. It was enhanced with an augmented reality experience powered by Snapchat's WebAR technology during Art Basel 2024. When viewed through a smartphone, the AR experience allows users to virtually feed the dog on the mural a treat, adding an engaging and memorable layer that connects art, technology, and community in a way that feels completely native to the neighborhood.
Inside the Verizon Coconut Grove store, visitors can also find Dee Perez's artist bio framed on display, offering insight into the lead artist behind the mural and reinforcing Verizon's commitment to highlighting individual creative voices. This storefront mural is a prime example of how brand activations through public art can transform a retail location into a cultural landmark.
The video recap for the Verizon Coconut Grove mural was scored by Miami Beat Wave, a Grammy Recording Academy member and multi-charting music producer, whose original composition added the perfect layer to enhance the story behind the artwork.
“As a local business invested in the communities in which we live, work, and play, it was important that these installations reflect the vibrant cultures of each neighborhood.”
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