Super Bowl LIX Paint by Numbers Experience: Verizon’s Super Bowl FanFest at The Hard Rock Stadium

In 2025, as part of Verizon’s nationwide Super Bowl LIX celebrations, we were honored to bring our Paint by Numbers mural activation to the Verizon Super Bowl FanFest at the Hard Rock Stadium in Miami. This once-in-a-lifetime fan experience transformed the stadium into a football lover’s paradise complete with NFL challenges, celebrity meet-and-greets, food from Miami’s best local vendors, and an electrifying halftime performance by Kendrick Lamar. Our interactive Paint by Numbers art activation added a vibrant, creative twist to the festivities, inviting guests of all ages to contribute to a large-scale mural in real-time.

The mural became a dynamic hub of engagement, offering fans a chance to be part of a collaborative work of art. Everyone who participated took home a limited edition, hand-painted tote bag as a keepsake custom-designed by Roc Sol and gifted as a thank-you for participating in the experience. each tote bag also included a custom sticker pack and art print of what the mural will look like once completed. The experience blended creativity with community, making art accessible and fun in a high-energy sports setting. The Project Roadmap mural team led by miami artists Roc Sol, Dee Perez, Miss Lushy, Brandan Toledo, Michael Angel Lo, and Christine Gonzalez delivered a seamless experience that left a lasting impression.

To top it off, the mural’s video recap was scored by Miami Beat Wave, a GRAMMY Recording Academy member and multi-charting music producer whose original beat added the perfect rhythm to the celebration. The result? An unforgettable Super Bowl experience where art, music, and football collided in the best way possible.