Miami Art Week: Live Painting a Mural container at Hive in The Wynwood Marketplace with Verizon

During Miami Art Week 2024, Project Roadmap collaborated with Verizon to produce a live mural activation at HIVE 2024: A Cocktail, Art, and Culinary Village presented in the heart of Wynwood. Hosted at The Wynwood Marketplace, the event brought together thousands of attendees over three days to celebrate art, culture, music, and community to celebrate this year’s Art Basel season.

The Project Roadmap mural team, featuring some of Miami’s top muralists Roc Sol, Dee Perez, and Miss Lushy, transformed a large shipping container into a vibrant, hand-painted mural created live throughout the event for Verizon. The mural served as the centerpiece of Verizon’s "Relax and Recharge" lounge, where guests could unwind, win some fun prizes, charge their phones, and engage with the creative process in real time.

The activation featured interactive art experiences, branded giveaways, and a fantastic high-energy breakdance performance from the renowned Future Force Crew, complete with a live DJ music set from our resident DJ and host DJ Frogie. The fusion of public art, immersive engagement, and cultural expression made this installation a standout moment of the week.

To top it off, the video recap for Miami Art Week was scored by Miami Beat Wave, a GRAMMY Recording Academy member and multi-charting music producer whose original beat added the perfect rhythm to the mural celebrations hosted by Verizon and Project Roadmap.

HIVE 2024 was produced by SWARM and powered by major sponsors including Verizon, Coca-Cola, Modelo, Smartwater, Teremana, Discover Puerto Rico, Topo Chico, NEFT Vodka, Aperol, Grand Marnier, and NatuChips.