Verizon Hialeah Mural: “La Ciudad Que Progresa”
Painted by Miss Lushy, Roc Sol and Dennis Perez
Our Project Roadmap mural team had the honor to produce a new beautiful mural for Verizon’s retail store in the City of Hialeah that fosters the message of “La Ciudad Que Progresa”. In collaboration with Project Roadmap, muralist Miss Lushy produced a beautiful mural for Verizon’s retail store in Hialeah that fosters the message of “La Ciudad Que Progresa” alongside artists Roc Sol and Dee Perez. Located in the busiest intersection of Hialeah, this new mural blends family values, cultural traditions and generational wisdom while highlighting Hialeah’s culture and city, making it a new landmark for the community to enjoy for years to come thanks to Verizon’s art initiative and support of local artists.
Verizon’s newest mural installation in Hialeah, “La Ciudad Que Progresa” (The City That Progresses), stands as a powerful tribute to the city’s culture, family values, and forward momentum. It is the third mural installment in Miami as part of Verizon’s Project Love Letter initiative for South Florida, which also included murals in Wynwood and Coconut Grove. The Hialeah mural serves as a vibrant reflection of Hialeah’s past, present, and future. It also features augmented reality technology that adds an interactive experience to the mural through BrandXR. Thanks to Verizon’s ongoing investment in public art and support of local artists, the Verizon mural in Hialeah was created to be enjoyed by residents and visitors for years to come.
As part of Verizon’s Project Love Letter initiative, the Hialeah mural was shaped directly by the voices of local residents and Verizon employees. Through surveys and community input, Verizon sought to understand how Hialeah wanted to see itself represented. That collective vision was then brought to life by the Project Roadmap’s artist team as a collaboration between artists Miss Lushy, Roc Sol and Dee Perez, ensuring the final piece authentically reflects the spirit of the neighborhood through their artistic collaboration. The mural was celebrated by Verizon leadership, The City of Hialeah and Hialeah’s Mayor Esteban Bovo, who welcomed the mural to the neighborhood.
Inside the Verizon Hialeah store, visitors can also find Miss Lushy’s artist bio framed on display, offering insight into the lead artist behind the mural and reinforcing Verizon’s commitment to highlighting individual creative voices.
“As a local business invested in the communities in which we live, work, and play, it was important that these installations reflect the vibrant cultures of each neighborhood.”
