Super Bowl LIX Paint by Numbers Experience: Verizon’s Super Bowl FanFest at The Hard Rock Stadium

In 2025, as part of Verizon's nationwide Super Bowl LIX celebrations, Project Roadmap was honored to bring our paint by numbers community mural activation to the Verizon Super Bowl LIX FanFest at Hard Rock Stadium in Miami. This once-in-a-lifetime fan experience transformed the stadium into a football lover's paradise complete with NFL challenges, celebrity meet-and-greets, food from Miami's best local vendors, and an electrifying halftime performance by Kendrick Lamar.

Our interactive art activation added a vibrant, creative twist to the festivities, inviting fans of all ages to contribute to a large-scale paint by numbers community mural in real time. Over 500 participants picked up a brush and helped bring the mural to life, making it one of the largest community-driven experiential art activations we have ever produced. Every guest who participated took home a limited edition hand-painted tote bag custom designed by Roc Sol as a thank-you for being part of the experience, along with a custom sticker pack and an art print of the completed mural design.

The Project Roadmap mural team was led by Miami artists Roc Sol, Dee Perez, Miss Lushy, Brandan Toledo, Michael Angel Lo, and Christine Olivera, who delivered a seamless and memorable interactive art activation in one of the most high-energy settings we have ever worked in. The experience blended creativity with community, making art accessible and fun in the heart of Super Bowl week.

The mural's video recap was scored by Miami Beat Wave, a Grammy Recording Academy member and multi-charting music producer, whose original composition added the perfect rhythm to the celebration. The result was an unforgettable Super Bowl experience where art, music, and football came together in the best way possible.